With more people discovering and visiting the Flathead, local stakeholders discuss how to maintain hold on the growing tourism industry.

When summertime hits the Flathead Valley, it’s impossible to ignore the role tourism plays in the valley’s economy – the roads are full of cars and RVs, the campgrounds and hotel rooms are bustling, and Glacier National Park is packed with folks looking to get to know their national playground.

Millions of people stream into the Flathead during the summer, with adventure on their minds and plenty of money in their wallets. The question for local business and tourism-based organizations is, how do we most effectively drink from what has become a fire hose of economic activity?

That was the basis of a panel discussion at a recent Kalispell Chamber of Commerce luncheon, where leaders from various facets of the tourism industry discussed how to best take advantage of the natural magnetism of this place. The panel included Dawn Jackson with the Kalispell Convention and Visitor Bureau; Jeff Mow, superintendent of Glacier Park; Jeri Moon of the Northwest Montana Association of Realtors; and Alisha Shilling of Kalico.

Read the whole article: https://flatheadbeacon.com/2019/05/28/sustaining-tourism-juggernaut/